Clarify your viewers - Know who your target audience is and Establish personas to pin down their discomfort details. Don’t check out to target Every person!????? ??? ????? ?? ?????????, ???? ?????? ???????? ????????? ???????, ?????????? ??? ??????? ??????????.?? ????? ??? ??? ???????? ?????? ???? ???? ???????????? ???????? ?? ???????????? ?? ????